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PETA Protester Confronts Pharrell Williams During Film Premiere

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A protester from the organization, People for the Ethical Treatment of Animals (PETA), disrupted a speech being given by Pharrell Williams at a Biopic Premiere in Toronto.  She rushed the stage with a white sign in her hand that read:  Pharrell: Stop Supporting Killing Animals for Fashion.  Pharrell was in Toronto to support his LEGO biopic entitled, Piece by Piece.   The protester directed a number of statements towards Pharrell and the audience concerning his role as men's creative director at Louis Vuitton.   "Your Louis Vuitton collection … Pharrell’s collection is made from their blood,” the protester shouted to the audience. “Pharrell stop torturing animals! Ostriches are being hung upside down, electrocuted with their necks slit.”   PETA is petitioning Louis Vuitton to stop abusing animals and using their bodily materials for the purpose of fashion creation.  During the protest, Pharrell made a pause during his speech and outrightly agreed with the protester.  "Ok.

Alkaline Water: Is it Truly Beneficial ?

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Many popular American foods are flooded with sugar, unhealthy doses of salt, and bleached, white flour. Processed food is widely available in grocery stores and wholesale food markets all over the United States. Fast food restaurants are practically on every block and corner. Fast food and processed food has been a significant part of American culture. The foods that Americans are consuming may have to do with the increasing rates of diabetes, heart disease and cancer that our society is currently experiencing. Consuming food and drinks that are plant-based, nutrient-filled and organic is the best route to inner and outer health. Fast food and processed food can affect the body's acid-alkaline balance. The body's pH is usually between the range of 7.35 and 7.45 on the acid base scale. When acid forming foods are consumed on a daily basis, this place the body's internal environment in an acidic state. An internal, acidic environment can lead to sickness and disease.

WeWork Reduces Carbon Footprint with Meat Ban

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Wework is taking steps towards drastically reducing their corporate carbon footprint. The company issued an announcement this week stating that they are banning employees from expensing meals that contain red meat, poultry and pork. This meat-banning move will also include those meals served at corporate events. WeWork decided to incorporate a meat ban due to research, which suggests that taking meat out of one’s diet can be most impactful for reducing the environmental issues that this global society faces. Miguel Mckelvey, CEO of WeWork, stated to employees: “New research indicates that avoiding meat is one of the biggest things an individual can do to reduce their personal environmental impact, even more than switching to a hybrid car.” The self-serve kiosks in WeWorks’ 400 locations will no longer have meat on the menu. WeWork estimates that 15, 507, 103 animals, 16 billion gallons of water and 445 million pounds of carbon dioxide will be will be saved by 2023 due to this initiat

How to Go Green This Summer!

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How to Have an Environmentally-Safe Summer! The season for backyard barbecues and fun filled days at amusement parts is quickly approaching. Summer is such a special time. The weather's nicer, beaches are open, colors are brighter and the days are much longer. Around the house, flowers and plants are in full bloom, children are playing outside and big, bothersome bees are buzzing away. If you live in a location that experiences four seasons, then summertime is always a refreshing break from cold, harsh winters. Summer is a time for celebrations, graduations, 4th of July festivities, and other outdoor activities. The truth is that there is usually so much going on during the summer. Some of the daily activities that people participate in are not always eco centric or safe for the environment. So, what steps can you take to be sure that your summer is eco-friendly? (1) Grills Who doesn't love to bring out the grill during the summer? It certainly is the season for go

Two High Fashion Designers Creating in the House of Conscious

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Many of you may be familiar with the ‘not so pretty’ side of fashion. The site was originally created to be a voice for the conscious side of fashion and beauty. Promoting, showcasing and discussing all aspects of fashion ---from the business, to the marketing to the creating, has always been a primary motive of the Green News Guide. The fashion industry is ever evolving as designer houses become more conscious in their practices and methods for production. We desire to continue to see houses and companies embrace clean beauty and fashion. As great as the fashion industry may currently be, we think that it could reach an even greater plateau as sustainable and environmentally friendly practices are adopted and put into focus in the grand scheme of designing. Of course, many of our favorite designers may be unaware of certain environmental and conscious issues surrounding the world of fashion. However, we do believe that the fashion industry is moving towards a more conscious ro