FDA Bans First FD&C Dye! Which Will be Next?

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The FDA has moved to finally ban Red Dye No. 3 from use in food and drugs in America.  Red Dye No. 3 was first determined to be a cancer causing color additive almost 30 years ago.  Studies conducted using labs rats found that they became inflicted with the disease after consuming large amounts of Red dye No. 3.  Thirty years ago, the FDA officially banned Red Dye No. 3 from use in cosmetics but left the door open for it to be used as a color additive in food and prescription drugs.  By January 2027, the FDA has ordered that Red Dye No 3 must be removed from all food in the USA and by 2028--from all drugs. Food Manufacturers Shiver in their Boots Red Dye No. 3 has mostly been used in baked goods, sweets and candies.  It is used by prominent candy manufacturers such as Mars Inc (Skittles) and Just Born Quality Confections (Peeps).  Food Manufacturing giants such as Con Agra, McCormick, Heinz, General Mills and Pepsi Co will all have to find alternatives for ...
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Louis Vuitton Embraces Sustainability in Pop Up Shop Road Tour

Louis Vuitton is increasing their sustainability efforts with a little creativity on the side. The brand recently launched a pop of store which includes a showcase of upcycled garments for its Spring/Summer 2021 collection. The pop up's “Adventures of Zoooom with Friends” theme was planned by Virgil Abloh, creator director of menswear at Louis Vuitton. The pandemic has caused fashion houses to push the envelope so that creativity can remain alive. The looks on display are being deemed as “seasonless looks” by the brand.





Pieces on display in the Pop Up were made using materials from the brand’s Spring/Summer 2020 collections. The current collection is derived from four different fashion upcycling methods. These include:

1.) New looks made from recycled material
2.) Looks repeated from the Fall-Winter 2020 collection
3.) Looks freely created by the studio during the lockdown using recycled material
4.) New looks created from existing ideas.


The 1600 square foot pop up is open to the public through timed appointments at the Rodeo Drive location. Upon entering the area, visitors will be greeted by bold, candy apple red containers with the LV logo emblazoned all over.






At certain points, logos appear as a QR code that guides the customer to special features involving the characters. The store is filled with whimsical surprises, augmented reality with characters and exhibits of upcycled garments.






This is the fourth stop of the pop up road tour. It has already been seen in Shanghai, Tokyo and Miami. The pop up will be on display in Los Angeles until early March and will continue its roadshow in Atlanta and Las Vegas.

It’s good to know that the brand is keeping sustainability in mind as it moves into a fashionably ethical future.



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