PETA Protester Confronts Pharrell Williams During Film Premiere

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A protester from the organization, People for the Ethical Treatment of Animals (PETA), disrupted a speech being given by Pharrell Williams at a Biopic Premiere in Toronto.  She rushed the stage with a white sign in her hand that read:  Pharrell: Stop Supporting Killing Animals for Fashion.  Pharrell was in Toronto to support his LEGO biopic entitled, Piece by Piece.   The protester directed a number of statements towards Pharrell and the audience concerning his role as men's creative director at Louis Vuitton.   "Your Louis Vuitton collection … Pharrell’s collection is made from their blood,” the protester shouted to the audience. “Pharrell stop torturing animals! Ostriches are being hung upside down, electrocuted with their necks slit.”   PETA is petitioning Louis Vuitton to stop abusing animals and using their bodily materials for the purpose of fashion creation.  During the protest, Pharrell made a pause during his speech and outrightly agreed with the protester.  "Ok.
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Louis Vuitton Embraces Sustainability in Pop Up Shop Road Tour

Louis Vuitton is increasing their sustainability efforts with a little creativity on the side. The brand recently launched a pop of store which includes a showcase of upcycled garments for its Spring/Summer 2021 collection. The pop up's “Adventures of Zoooom with Friends” theme was planned by Virgil Abloh, creator director of menswear at Louis Vuitton. The pandemic has caused fashion houses to push the envelope so that creativity can remain alive. The looks on display are being deemed as “seasonless looks” by the brand.





Pieces on display in the Pop Up were made using materials from the brand’s Spring/Summer 2020 collections. The current collection is derived from four different fashion upcycling methods. These include:

1.) New looks made from recycled material
2.) Looks repeated from the Fall-Winter 2020 collection
3.) Looks freely created by the studio during the lockdown using recycled material
4.) New looks created from existing ideas.


The 1600 square foot pop up is open to the public through timed appointments at the Rodeo Drive location. Upon entering the area, visitors will be greeted by bold, candy apple red containers with the LV logo emblazoned all over.






At certain points, logos appear as a QR code that guides the customer to special features involving the characters. The store is filled with whimsical surprises, augmented reality with characters and exhibits of upcycled garments.






This is the fourth stop of the pop up road tour. It has already been seen in Shanghai, Tokyo and Miami. The pop up will be on display in Los Angeles until early March and will continue its roadshow in Atlanta and Las Vegas.

It’s good to know that the brand is keeping sustainability in mind as it moves into a fashionably ethical future.



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